Group History │ About Us │ PRAP group

1970: Established at Minami-Aoyama 3-chome, Minato-ku on September 9
Hisashi Yajima takes office as President
Publicity, editing, and production
1973: Cultural projects start
1978: Event planning and operation as well as PR consulting start
1988: The Department of Public Relations for Public Corporations is established
Crisis response service starts
1991: The International Affairs Department is established
Services are expanded to cover foreign-affiliated companies
1997: Specialized services (such as IT, fashion, lifestyles, food, finance, healthcare and pharmaceuticals, and corporate) start
1999: Communication consulting services start (such as media training, crisis training, facilitation training, and public relations seminars)
2002: Formed a capital alliance with the WPP Group, the world’s second largest in the industry, in which over 60 advertising – and PR – related companies participate, and formed a business alliance with Ogilvy PR, a member of the WPP Group
2004: New Financial Project Team was launched
2005: January Entered into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc.

July 8 Lised on the JASDAQ
2006: May New Strategy Planning Headquarters was established
The new PRAP University is founded as an internal training organization

November Makes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary
2007: November Satoshi Sugita taked office as President (Hisashi Yajima becomed Chairman)

December Three new departments were established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations
2008: March Acquired ISO/IEC27001 (international standards for information security management systems) certification on a company-wide basis

April The PRAP Public Relations School opened as a training institution for external organizations
2009: March Acquired ASAHI Agency Inc. a consolidated subsidiary

December Created Brains China Public Relations Consultants, Inc. a consolidated subsidiary
2010: April Opened a PRAP endowed chair at Keio University

September Two new subdivisions were established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department
2011: July Started services at the Digital PR Platform, a comprehensive portal site for digital PR
2012: December Acquired Witan Associates Limited a consolidated subsidiary
2014: September Started to provide the Program to Support Measures to Cope with Social Risks, an Internet crisis management support package
2015: March PRAP Japan Group joined the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated

November Isao Suzuki taked office as President
2016: April PRAP Japan and NPO Nijiiro Diversity launched a joint project with development of communication services to promote a better understanding of and spread support for LGBTQ

May Developed PR and publicity business for China and Asia Pacific in earnest

September The new Digital Strategy Group was set up in the Strategy Planning Group
2017: July The Institute of Digital PR to solve corporate communication issues in the digital area was established

August Started to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools
2018: June The new Overseas Business Headquarters was established

June PRAP Singapore Pte. Ltd., an overseas subsidiary, was established
2019: March Started providing “DowGa News Biz”, a service for BtoB companies that delivers video news by specifying a specific company and organization

October Launched “Internet flaming risk diagnosis” service to judge the flaming risk in advance in 5 stages for PR measures of companies and organization
2020: February Acquired shares of POINTS Singapore and made it a subsidiary. Changed the company name to “PRAP POINTS” and strengthened Southeast Asia business

March Established “PRAP node, Inc.”, a joint venture with Showcase Inc.

March Launched “Remote Press Conference Package”, which enables online distribution of press conferences to media reporters, corporations and consumers

March Launched “Remote Media Training Program,” which enables online media training in times of crisis

September Made Precision Marketing, Inc. a consolidated subsidiary
2021: February Made Wild Advertising & Marketing Pte. Ltd. a consolidated subsidiary

September Established PRAP Consulting, Inc. as a spin-off of PRAP Japan’s media training and crisis management teams

January	Entered into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc.
July 8	Lised on the JASDAQ

May	New Strategy Planning Headquarters was established The new PRAP University is founded as an internal training organization
November	Makes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary

November	Satoshi Sugita taked office as President (Hisashi Yajima becomed Chairman)
December	Three new departments were established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations

March	Acquired ISO/IEC27001 (international standards for information security management systems) certification on a company-wide basis
April	The PRAP Public Relations School opened as a training institution for external organizations

March	Acquired ASAHI Agency Inc. a consolidated subsidiary
December	Created Brains China Public Relations Consultants, Inc. a consolidated subsidiary

April	Opened a PRAP endowed chair at Keio University
September	Two new subdivisions were established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department

March	PRAP Japan Group joined the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated
November	Isao Suzuki taked office as President

April	PRAP Japan and NPO Nijiiro Diversity launched a joint project with development of communication services to promote a better understanding of and spread support for LGBTQ
May	Developed PR and publicity business for China and Asia Pacific in earnest
September	The new Digital Strategy Group was set up in the Strategy Planning Group

July	The Institute of Digital PR to solve corporate communication issues in the digital area was established
August	Started to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools

June	The new Overseas Business Headquarters was established
June	PRAP Singapore Pte. Ltd., an overseas subsidiary, was established

March	Started providing “DowGa News Biz”, a service for BtoB companies that delivers video news by specifying a specific company and organization
October	Launched “Internet flaming risk diagnosis” service to judge the flaming risk in advance in 5 stages for PR measures of companies and organization

February	Acquired shares of POINTS Singapore and made it a subsidiary. Changed the company name to “PRAP POINTS” and strengthened Southeast Asia business
March	Established “PRAP node, Inc.”, a joint venture with Showcase Inc.
March	Launched “Remote Press Conference Package”, which enables online distribution of press conferences to media reporters, corporations and consumers
March	Launched “Remote Media Training Program,” which enables online media training in times of crisis
September	Made Precision Marketing, Inc. a consolidated subsidiary

February	Made Wild Advertising & Marketing Pte. Ltd. a consolidated subsidiary
September	Established PRAP Consulting, Inc. as a spin-off of PRAP Japan’s media training and crisis management teams